Welcome to YT’s 2020 reading list roundup. We’ve gone through and asked the team what they’re looking forward to reading to kick off the new decade and their answers, as expected, do not disappoint. Check out this list and snag yourself a copy, or several, of these texts.


Jon Hoffenberg, President of YT, has two titles to recommend. “I like to read a book about a topic I am needing to improve, and then one about a topic I already think I excel at,” he said by way of explanation. First up is Execution: The Discipline of Getting Things Done by Larry Bossidy. Bossidy, former CEO of AlliedSignal and established General Electric employee, partners with Ram Charan, a noted business expert, to collectively discuss what it means to be a leader.


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Hoff’s second title is The Organized Mind: Thinking Straight in the Age of Information Overload by Danial J. Levitin. The title says it all. This book is packed with research and tips about how to refocus attention on staying organized and streamlining information in an overstimulated world. Can you guess which thing Hoff is already good at, and which he’s trying to improve?

The Organized Mind

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Ever the over-achiever, Ed Syring, Executive Vice President of YT, also brings two books to the table, or the newsletter, rather. First up is the Arbinger Institute’s The Anatomy of Peace: Resolving the Heart of Conflict. For those who are unfamiliar, the Arbinger Institute is a consulting firm that heavily focuses on two distinct mindsets—the inward, self-focused mindset, and the outward, others-inclusive mindset. “I’ve been a huge fan of Leadership and Self Deception [another Arbinger title] for years, and we’ve incorporated some of the content in our YT seminar,” says Syring. “Anatomy is the one I haven’t read yet and is about conflict resolution.”

The Anatomy of Peace

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Ed’s second title, The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz continues the theme of self-improvement and psychology. This New York Times bestseller is based on ancient Toltec wisdom and establishes a distinct code of conduct to create freedom and put a stop of self-limiting behavior. “While I’m typically not a fan of anything “self-help,”” Syring explains, “I’ve had several people recommend it so I wanted to give it a try.”

The Four Agreements

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Dan Grantham, Senior Director, follows suit with another Arbinger Institute title: The Outward Mindset. This book made a surprise appearance at last year’s Annual YT Training Seminar as a gift in Ed’s esteemed YT VIP course. It brings to light several unique and memorable ways that prove an outward mindset can revolutionize your business and future.

The Outward Mindset

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Newest to the YT team (although a former Patient Coordinator trained in the  YT process), is Abby Karcz, Director of Marketing and Training. A west coast-ian and avid traveler, Abby picked up this next book at Powell’s (the world’s largest indie bookstore!) in Portland, Oregon. Her pick is Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands by Daryl Weber. This exciting work combines what many people consider to be antonyms, but actually aren’t: marketing and science. Daryl combines psychological and neuroscientific research to describe what literally happens in the mind when processing brand information and the subconscious bias when trying to build a brand.

Brand Seduction

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We hope these six outstanding texts can help guide and enlighten your 2020, and spark a new decade of engagement, development, and growth for not only yourself, but your business and your entire team. Do you have a book to add to the list? We’d love to hear what you’re planning to read in 2020 or enjoyed from 2019. Send us a quick note here. Happy Reading!