Effective Practice Management and Training Tips

You Should Focus On What You Are Good At It is regularly suggested that doctors train for medicine and not business skills. Little could be more comical than a person performing surgery who never attended medical school. What is often misunderstood is that those who never attended business school try to train others in the…

Issue #6 – Seven Steps to Making the Sale – Step 1

  Issue #6 – The Art of Rapport Building – Step 1 to Making the Sale: It is broadly agreed, based on marketing and sales textbooks, and decades of experience that in most industries and for most products and services, there are 7 steps to making a sale: Build Rapport Review needs & consult Share…

Issue #5 – Do’s and Don’ts During the Doctor Consultation

Issue #5 – 4 Keys to Improving the Doctor Consultation Sit Down – The first thing every doctor should do after shaking hands and looking a patient in the eye with a warm greeting is to sit down and relax. Do not approach the patient or start evaluating the probable procedure recommendation. Remember to “date before…

Issue #4 – How To Present Fees Perfectly

Issue#4 – Presenting Fees Perfectly & The Best Event Yet It was a pleasure meeting many of our over 2,500 YellowTelescope newsletter subscribers at the Annual Las Vegas Cosmetic Surgery Symposium this past month. The event was the most successful in YellowTelescope history. For those who weren’t able to attend, Dr. Epstein and the executive…

Essentials to Presenting Fees Properly

“Essentials to Presenting Fees Properly” by Jon Hoffenberg. 8th Annual Vegas Cosmetic Surgery 2012 Symposium. We have to present them with the price three times on three separate dates in order for them to present to you with the Platinum American Express, which is like a soft kiss on a salesperson’s cheek. That’s my analogy….

Issue #3 – 5 Quick Tips to Increase Patient Show Percentage

Issue #3 – 5 Quick Tips to Increase Patient Show Percentage One of the principal ways to gain or lose profitability within any medical practice is through patient show percentage. We at YellowTelescope have a saying that sums it up: “Nobody spends less than a no-show.” Take advantage of these simple tips and watch your…

Issue #2 – The Many Misdemeanors of Management – Part 1

  Issue #2 – The Many Misdemeanors of Management – Part 1 Experience is not a bad thing, nor is hiring a person who is presentable or a former patient. Hiring someone who came recommended who is a bit below or above the going rate for the position isn’t, by itself, a mistake. Counter-intuitively, however,…

Issue #1 – Bringing Your Practice Goals into Focus

Issue #1 – Bringing Your Practice Goals into Focus Our mission is  to grow your bottom line by truly “bringing your practice goals into focus.” Every month (or so) you will receive a single  content-rich email from YellowTelescope which will take just a few minutes to  read (please add this email to your safe list…