Issue #41- Help Your Patients Say “No”

Help Your Patients Say “No” Motivated by their concerns and the potential for a solution, new patients calling a doctor’s office to make an appointment for consultation have their eyes firmly transfixed on the prize, solely focused on the desired outcome.  Whether they are interested in a slimmer figure, the more youthful appearance of an…

Issue #40 – Retention the Right Way – How to Keep the Good Ones

Retention the Right Way – How to Keep the Good Ones It’s become common knowledge that it’s often less expensive to keep your current employees than to try to hire someone new. The struggle is real, and the cost of acquisition of a new hire can impact the bottom line of any business. Many of…

Issue #39 – Mnemonics – Are you on it?

Mnemonics – Are you on it? Imagine, you walk into your kitchen and mosey to the fridge to see what you need to pick up at the grocery store but when you open the refrigerator door, fresh, floppy, slippery, slimy red herring pour out all over the kitchen floor until you’re ankle deep in fish, and…

YellowTelescope YellowTelecast Episode 17: The Cost of Conversions

So many practices fail to consider what the true value of a single additional conversion means to the return on their investment in marketing. Join Jon and Ed for the 17th installment of the YellowTelecast, recorded live at the Seminole Hard Rock Hotel and Casino prior to The Whisky Extravaganza, as the dissect how to…

Issue #38 – You May NOT Grow In 2017

Issue #38 – You May NOT Grow In 2017 “The economy just hasn’t rebounded yet, but we are still growing organically by 20% each year.” We don’t think this statement makes much sense, yet we often hear similar sentiments from prospective clients. Believing that the economy is still bad or that your practice is growing…

Issue #37 – Brush Your Teeth: Pepsodent for your Practice

YT Newsletter #37 – Brush Your Teeth: Pepsodent for your Practice When you wake up in the morning with a film on your teeth and the taste of a single malt nightcap on your breath, what’s the first thing you think of? Hopefully the minty tingle of freshly-brushed teeth. But why? Pulitzer Prize-winning journalist Charles…

Issue #34 -Through the Looking Glass – The Patient Perspective

Issue #34 – Through the Looking Glass – The Patient Perspective Practices nationwide ask us about how to increase patient conversion and satisfaction. Questions regarding scheduling ratios, developing patients for life who purchase multiple services, improving online reputation through superlative patient feedback, and driving patient referrals abound.  Alas, there is no magic bullet. There is,…

Issue #31 – Surgical Schedule Management – The Often Underrated Key to Growth

Issue #31—Surgical Schedule Management—The Often Underrated Key to Growth We believe one of the best ways to achieve growth is also one of the more overlooked. Improving booking ratios, driving web leads, and offering new services are great ideas that also tend to overshadow simple improvements in logistics that can often create even better results….

Issue #29 – The Most Popular Time To Find a New Employee

Issue #29 – The Most Popular Time to Find a New Employee What is so special about January 6th, 2016?  If you guessed that it must be National Cuddle Up or National Bean Day according to nationalcalendarday.com, you would be exactly correct. You’d also be exactly on point if you guessed it was the most…