YellowTelescope Newsletters

Issue #43 – When to Use the “S” Word

  The word “sales” carries a negative connotation for many people, particularly throughout the medical community. Contributing factors may include the inability to advertise legally decades ago and the lack of sales and marketing training available today throughout the medical arena. Movies like Glengarry Glen Ross may have won best picture, but do not help…

Issue #42 – Teamwork Makes the Dream Work

Have you ever witnessed a staff dynamic fraught with tension so thick you could cut it with your scalpel? Do visions of your own office come to mind? Tension prevents team members from comfortably engaging not only with each other, but also with patients.  Further, it leads to turnover – staff members always have the…

Issue #40 – Retention the Right Way – How to Keep the Good Ones

Retention the Right Way – How to Keep the Good Ones It’s become common knowledge that it’s often less expensive to keep your current employees than to try to hire someone new. The struggle is real, and the cost of acquisition of a new hire can impact the bottom line of any business. Many of…

Issue #33 – Tips for Managing Difficult Employees

Issue #33 – Tips for Managing Difficult Employees Have you ever noticed that often one of your highest-flyers in sales or management is also unreasonably difficult to manage? Perhaps you have an employee who has a negative attitude, is stuck in her ways, makes excuses, shows up late, doesn’t play well with others, or misses…

Issue #31 – Surgical Schedule Management – The Often Underrated Key to Growth

Issue #31—Surgical Schedule Management—The Often Underrated Key to Growth We believe one of the best ways to achieve growth is also one of the more overlooked. Improving booking ratios, driving web leads, and offering new services are great ideas that also tend to overshadow simple improvements in logistics that can often create even better results….

Issue #29 – The Most Popular Time To Find a New Employee

Issue #29 – The Most Popular Time to Find a New Employee What is so special about January 6th, 2016?  If you guessed that it must be National Cuddle Up or National Bean Day according to nationalcalendarday.com, you would be exactly correct. You’d also be exactly on point if you guessed it was the most…

Issue #26- 5 Trends In Medical Practice Growth

Issue #26 – 5 Trends in Medical Practice Growth Ladies and Gentlemen, Welcome back to the “Good ‘ol Days.” Let’s begin our discussion on trends with 3 important unemployment rates: 4.4% – May, 2007 10.0% – October, 2009 5.3% – June 2015 There are naysayers suggesting that many people have dropped out of the work…

Issue #23 – How People Purchase

 Issue #23 – How People Purchase YellowTelescope has always focused on counterintuitive ideas to help your practice grow. Intuitive ideas, by nature, are implemented so growth comes from outside-the-box thinking and testing. In this issue we look at the way people purchase in general, using the example of your practice web page. Indeed, these concepts…

Issue #22 – Cost Centers VS Profit Centers

Issue #22 – Cost Centers Vs. Profit Centers As each medical practice begins a new year, a finger typically graces the corner of the manager or owner’s face (our Vice President, Ed Syring III, refers to it as a “contemplative temple”), deep in thought, perusing annual profit and loss statements. In rare cases, a doctor…