YellowTelescope Newsletters

YellowTelescope YellowTelecast Episode 13- Hierarchy of Sales Communication

With so many forms of communication, from live to email to phone to follow up, how do we prioritize to maximize efficiency within a practice? Join Ed and Jon 25 floors above South Beach, Miami while they outline the Hierarchy of Sales Communication and how it applies to medical practices, while sampling some special whisky’s…

YellowTelescope YellowTelecast Episode 12-Counterintuitive Commonalities

Across the country we have found many common, though often ambiguous, traits among doctors, patients, and patient care coordinators, despite the obvious differences between region, geography, socioeconomics of patient population, size of practice, specialty, office culture, and more. Join Jon and Ed from Charlotte, North Carolina as they discuss these counterintuitive commonalities while sampling a…

YellowTelescope YellowTelecast Episode 11-Improving Email Response

Recorded high above the Las Vegas Strip from the Cosmopolitan Hotel and Casino, join Ed and Jon in the eleventh YellowTelecast installment as they discuss their travels, Scotch Whisky, and how to have a wholesome time in Sin City, while providing tips on how to better elicit responses to emails sent to patients, physicians, colleagues,…

YellowTelescope YellowTelecast Episode 10-Entrepreneurial Happiness

New research sheds some light on what really makes entrepreneurs and small business owners truly happy with what they do. Join Jon and Ed as they explore what factors matter most, and how to increase satisfaction beyond a positive balance sheet, while sampling two special whiskeys gifted from YT clients in this fun, one-year anniversary…

YellowTelescope YellowTelecast Episode 9-The State of Staffing

Recruiting Talent has become difficult as the economy has improved. Listen to Jon and Ed as they open a homemade whisky cask and review pearls and tips to help you recruit the best and brightest within your budget in this ultra-competitive staffing environment affecting small businesses from doctors to lawyers and beyond nationally. Podcast Video…

YellowTelescope YellowTelecast Episode 8-Social Media Madness

Join Ed and Jon as they entertainingly review key tips for your practice to increase social media leads and web presence on Facebook, Google+, and much more, while learning about interesting medical news, and a special inaugural YellowTelescope Yellow TeleCask Whisky Barreling. Podcast Video Version: Podcast Audio Version:

YellowTelescope YellowTelecast Episode 7-The 7 Steps to Making the Sale

Join Jon and Ed as they review broadly 7 key steps to making a sale, and how it works in all arenas and business sectors – from retail sales, cosmetic surgery sales, and even for patients selecting insurance-based procedures, the 7 steps will help you grow your business. Broadcast from the St. Regis Monarch Beach…

Issue #33 – Tips for Managing Difficult Employees

Issue #33 – Tips for Managing Difficult Employees Have you ever noticed that often one of your highest-flyers in sales or management is also unreasonably difficult to manage? Perhaps you have an employee who has a negative attitude, is stuck in her ways, makes excuses, shows up late, doesn’t play well with others, or misses…

YellowTelescope YellowTelecast Episode 5-Authentic Leadership

Recorded on Allison Island in Miami Beach, the 5th installment of the popular YellowTelescope podcast features tips for all business managers and owners in and out of the medical industry to ensure they lead teams authentically. Join Jon and Ed, the nation’s top medical practice consultants as they discuss fine scotch, business management, current events…