The Power of Price Increase

Issue #23 – How People Purchase

 Issue #23 – How People Purchase YellowTelescope has always focused on counterintuitive ideas to help your practice grow. Intuitive ideas, by nature, are implemented so growth comes from outside-the-box thinking and testing. In this issue we look at the way people purchase in general, using the example of your practice web page. Indeed, these concepts…

Issue #17 – The Power of Price Increase – Part 2

Issue #17 – The Power of Price Increase – Part 2 In our last issue, readers realized that price increases are both necessary and deserved, particularly as the economy has improved to a great extent over the last 7 years. The increases should be fairly small, but consistent, ideally every six months. Most practices wonder…

Issue #16 – The Power of Price Increase – Part 1

Issue #16 – The Power of Price Increase – Part 1 When was the last time your practice raised prices? By how much were they raised and why? When is the next price increase appropriate and how do you plan properly? In this issue, YellowTelescope explains the psychology behind why so many doctors hesitate to,…