Sharing Doctor History & Accolades

Issue #51 — Spring Forward

Although the weather reports seem to indicate otherwise, Spring is here.  With a relatively brutal winter (hopefully) behind us, it is finally time to train our eyes on sunnier seasons. New beginnings, regrowth, renewal, and all other spring euphemisms aside, what better way to start fresh than by finally executing truly effective, interactive team meetings?  Read…

Issue #50 – Hatching Habits to Maximize New Purchase Profit

Is there a machine in the corner of your office that has been collecting dust for months? Perhaps you have 3 computer systems and 4 marketing platforms not currently being utilized? If you are nodding, you may be a practice guilty of laying investments at the feet of your employees and simply saying “ok, make…

Issue #44 – How to be the Best

Alfred Cortot’s famous recordings of Chopin’s 24 Études, once considered the “definitive interpretation” in the 1930s, are now deemed so sloppy and careless that New York Times music critic Anthony Tommasini stated that Cortot “would probably not be admitted to Juilliard now.”  The standards currently set just to qualify for the Boston Marathon would have…

Issue #43 – When to Use the “S” Word

  The word “sales” carries a negative connotation for many people, particularly throughout the medical community. Contributing factors may include the inability to advertise legally decades ago and the lack of sales and marketing training available today throughout the medical arena. Movies like Glengarry Glen Ross may have won best picture, but do not help…

YellowTelescope YellowTelecast Episode 15-Managing Employee Resistance to Culture Transition

With an ever evolving landscape in which medical practices operate, it often becomes necessary to shift the culture within the organization through the implementation of new processes and technologies. This creates new habits, which eventually become culture, and culture can determine the success or failure of practice growth strategy. The transition, however, typically involves pushback…

YellowTelescope YellowTelecast 14-Social Media Strategy

Social Media is an often misunderstood and misused form of marketing for practices and even larger businesses. Properly executing social media requires a calculated strategy including planning in advance and rolling out the program, with the right message. In this special NYC edition, Jon and Ed broadcast directly from Central Park, celebrating both New York and French culture through whisky and cuisine, while outlining how they’ve recently developed their own social media strategy.

YellowTelescope YellowTelecast Episode 13- Hierarchy of Sales Communication

With so many forms of communication, from live to email to phone to follow up, how do we prioritize to maximize efficiency within a practice? Join Ed and Jon 25 floors above South Beach, Miami while they outline the Hierarchy of Sales Communication and how it applies to medical practices, while sampling some special whisky’s…

YellowTelescope YellowTelecast Episode 12-Counterintuitive Commonalities

Across the country we have found many common, though often ambiguous, traits among doctors, patients, and patient care coordinators, despite the obvious differences between region, geography, socioeconomics of patient population, size of practice, specialty, office culture, and more. Join Jon and Ed from Charlotte, North Carolina as they discuss these counterintuitive commonalities while sampling a…

YellowTelescope YellowTelecast Episode 11-Improving Email Response

Recorded high above the Las Vegas Strip from the Cosmopolitan Hotel and Casino, join Ed and Jon in the eleventh YellowTelecast installment as they discuss their travels, Scotch Whisky, and how to have a wholesome time in Sin City, while providing tips on how to better elicit responses to emails sent to patients, physicians, colleagues,…

YellowTelescope YellowTelecast Episode 10-Entrepreneurial Happiness

New research sheds some light on what really makes entrepreneurs and small business owners truly happy with what they do. Join Jon and Ed as they explore what factors matter most, and how to increase satisfaction beyond a positive balance sheet, while sampling two special whiskeys gifted from YT clients in this fun, one-year anniversary…