Sales Person

Issue #52 — To-Do or To-Don’t, That is the Question

We love the remarkably satisfying feeling of crossing a task off our to-do lists, and figured that sharing this gift was a perfect way to give back to the efficiency gods.  Unquestionably, one of YellowTelescope’s non-negotiable values is being “on it” and this wouldn’t be possible without operating off a to-do list with maximum efficiency…

Issue #45 – Determine Your Values

Can you define what is permanent in your medical practice? We are asking about your practice’s, nay your team’s, core principles – those that dictate the actions taken and decisions made by every employee. What are the characteristics that are embodied by each employee and resonate throughout your office? If you are like a lot…

YellowTelescope YellowTelecast Episode 15-Managing Employee Resistance to Culture Transition

With an ever evolving landscape in which medical practices operate, it often becomes necessary to shift the culture within the organization through the implementation of new processes and technologies. This creates new habits, which eventually become culture, and culture can determine the success or failure of practice growth strategy. The transition, however, typically involves pushback…

Issue #40 – Retention the Right Way – How to Keep the Good Ones

Retention the Right Way – How to Keep the Good Ones It’s become common knowledge that it’s often less expensive to keep your current employees than to try to hire someone new. The struggle is real, and the cost of acquisition of a new hire can impact the bottom line of any business. Many of…

YellowTelescope YellowTelecast 14-Social Media Strategy

Social Media is an often misunderstood and misused form of marketing for practices and even larger businesses. Properly executing social media requires a calculated strategy including planning in advance and rolling out the program, with the right message. In this special NYC edition, Jon and Ed broadcast directly from Central Park, celebrating both New York and French culture through whisky and cuisine, while outlining how they’ve recently developed their own social media strategy.

Issue #39 – Mnemonics – Are you on it?

Mnemonics – Are you on it? Imagine, you walk into your kitchen and mosey to the fridge to see what you need to pick up at the grocery store but when you open the refrigerator door, fresh, floppy, slippery, slimy red herring pour out all over the kitchen floor until you’re ankle deep in fish, and…

YellowTelescope YellowTelecast Episode 13- Hierarchy of Sales Communication

With so many forms of communication, from live to email to phone to follow up, how do we prioritize to maximize efficiency within a practice? Join Ed and Jon 25 floors above South Beach, Miami while they outline the Hierarchy of Sales Communication and how it applies to medical practices, while sampling some special whisky’s…

YellowTelescope YellowTelecast Episode 12-Counterintuitive Commonalities

Across the country we have found many common, though often ambiguous, traits among doctors, patients, and patient care coordinators, despite the obvious differences between region, geography, socioeconomics of patient population, size of practice, specialty, office culture, and more. Join Jon and Ed from Charlotte, North Carolina as they discuss these counterintuitive commonalities while sampling a…

YellowTelescope YellowTelecast Episode 11-Improving Email Response

Recorded high above the Las Vegas Strip from the Cosmopolitan Hotel and Casino, join Ed and Jon in the eleventh YellowTelecast installment as they discuss their travels, Scotch Whisky, and how to have a wholesome time in Sin City, while providing tips on how to better elicit responses to emails sent to patients, physicians, colleagues,…