Practice Management

YellowTelescope YellowTelecast Episode 14: Social Media Strategy

Social Media is an often misunderstood and misused form of marketing for practices and even larger businesses. Properly executing social media requires a calculated strategy including planning in advance and rolling out the program, with the right message. In this special NYC edition, Jon and Ed broadcast directly from Central Park, celebrating both New York…

YellowTelescope YellowTelecast Episode 13: Hierarchy of Sales Communication

With so many forms of communication, from live to email to phone to follow up, how do we prioritize to maximize efficiency within a practice? Join Ed and Jon 25 floors above South Beach, Miami while they outline the Hierarchy of Sales Communication and how it applies to medical practices, while sampling some special whisky’s…

YellowTelescope YellowTelecast Episode 12: Counterintuitive Commonalities

Across the country we have found many common, though often ambiguous, traits among doctors, patients, and patient care coordinators, despite the obvious differences between region, geography, socioeconomics of patient population, size of practice, specialty, office culture, and more. Join Jon and Ed from Charlotte, North Carolina as they discuss these counterintuitive commonalities while sampling a…

Doctors need good salespeople too

5 reasons physicians need sales training Many doctors think sales and medicine don’t have much to do with each other. If you are in an insurance based specialty, you are even less inclined to understand how sales psychology can easily be implemented to grow your practice. A lot of times sales gets a bad rap…

My Practice Had It’s Worst Financial Year Ever, What Do I Do Now?

When You Are Have Financial Downturn It Is Time to Invest In Your Success Once January starts winding down, it is good and natural to review how your practice did financially the previous year. There are only 4 answers you will come to after your review- you’re practice is up, you’re practice is stagnant, you’re…

Selling Yourself

Yes, Doctor, Even You Need To Sell Yourself As medical practice consultants we work with all different types of medical specialties across the country. From Plastic Surgery to Orthodontics and ENT to Ophthalmology, we work with offices to maximize their revenue and go from good to outstanding. Most of our proprietary selling and training techniques…

Will ObamaCare Hurt My Medical Practice

  Since 2013 and the passage of healthcare laws that have been called “ObamaCare,” there have been outcries for Democrats and Republicans on both sides of the issue: will these new laws hurt doctors’ incomes. The answer is that only time will tell and there are excellent arguments on both sides. Certainly, there is vast…

How Can I Create a Proper Mission Statement for my Medical Practice?

Creating a mission statement for your Medical Practice Medical practices consistently have similar goals. Those might be to “First, Do No Harm,” or “To achieve excellent patient outcomes” or “To grow every year.”  These fall under what YellowTelescope calls IGWS sayings – “It Goes Without Saying.”  Of course, every doctor and medical team wants to…

Issue #13 – The Power Of Habit

Issue #13 – The Power Of Habit For those readers who have listened to any YT Executive Team Member speak, you have likely heard one of our core beliefs: “We are not consultants and do not believe in consulting.” While there are many excellent consultants in a variety of industries and most mean well, we…