Practice Management

Issue #29 – The Most Popular Time To Find a New Employee

Issue #29 – The Most Popular Time to Find a New Employee What is so special about January 6th, 2016?  If you guessed that it must be National Cuddle Up or National Bean Day according to nationalcalendarday.com, you would be exactly correct. You’d also be exactly on point if you guessed it was the most…

Issue #25 – Check up from the neck up

Issue #25 – Check-Up From The Neck Up                 With grills still smoldering from Memorial Day barbecues and weekend bags pre-packed for the next mid-summer’s jaunt, many of us relish this bright and sunny time of year to recharge the batteries and sneak away from our hectic weekday responsibilities, until Labor…

YellowTelescope YellowTelecast Episode 14: Social Media Strategy

Social Media is an often misunderstood and misused form of marketing for practices and even larger businesses. Properly executing social media requires a calculated strategy including planning in advance and rolling out the program, with the right message. In this special NYC edition, Jon and Ed broadcast directly from Central Park, celebrating both New York…

YellowTelescope YellowTelecast Episode 13: Hierarchy of Sales Communication

With so many forms of communication, from live to email to phone to follow up, how do we prioritize to maximize efficiency within a practice? Join Ed and Jon 25 floors above South Beach, Miami while they outline the Hierarchy of Sales Communication and how it applies to medical practices, while sampling some special whisky’s…

YellowTelescope YellowTelecast Episode 12: Counterintuitive Commonalities

Across the country we have found many common, though often ambiguous, traits among doctors, patients, and patient care coordinators, despite the obvious differences between region, geography, socioeconomics of patient population, size of practice, specialty, office culture, and more. Join Jon and Ed from Charlotte, North Carolina as they discuss these counterintuitive commonalities while sampling a…

Doctors need good salespeople too

5 reasons physicians need sales training Many doctors think sales and medicine don’t have much to do with each other. If you are in an insurance based specialty, you are even less inclined to understand how sales psychology can easily be implemented to grow your practice. A lot of times sales gets a bad rap…

My Practice Had It’s Worst Financial Year Ever, What Do I Do Now?

When You Are Have Financial Downturn It Is Time to Invest In Your Success Once January starts winding down, it is good and natural to review how your practice did financially the previous year. There are only 4 answers you will come to after your review- you’re practice is up, you’re practice is stagnant, you’re…

Selling Yourself

Yes, Doctor, Even You Need To Sell Yourself As medical practice consultants we work with all different types of medical specialties across the country. From Plastic Surgery to Orthodontics and ENT to Ophthalmology, we work with offices to maximize their revenue and go from good to outstanding. Most of our proprietary selling and training techniques…