Practice Management

Issue #51 — Spring Forward

Although the weather reports seem to indicate otherwise, Spring is here.  With a relatively brutal winter (hopefully) behind us, it is finally time to train our eyes on sunnier seasons. New beginnings, regrowth, renewal, and all other spring euphemisms aside, what better way to start fresh than by finally executing truly effective, interactive team meetings?  Read…

YellowTelescope YellowTelecast Episode #19 – Cutting Costs Through Annual Planning

YellowTelescope’s YellowTelecast Best Practices for the Best Practices Podcast – Episode 19: Cutting Costs Through Annual Planning – Though many episodes have been recorded while on the road with clients or at conferences, this first-ever truly mobile “car cast” finds Jon and Ed on their way to the ASPS annual meeting, discussing cost cutting measures…

YellowTelescope’s YellowTelecast Episode 18: Evaluating Core Values

YellowTelescope’s YellowTelecast Best Practices for the Best Practices Podcast – Episode 18: Evaluating Core Values – Time off from your practice to recharge physically and mentally is invaluable, particularly if you use some of your off time to educate yourself. Join Jon and Ed during their summer vacation, recording poolside from the Village of Easthampton…

Issue #41- Help Your Patients Say “No”

Help Your Patients Say “No” Motivated by their concerns and the potential for a solution, new patients calling a doctor’s office to make an appointment for consultation have their eyes firmly transfixed on the prize, solely focused on the desired outcome.  Whether they are interested in a slimmer figure, the more youthful appearance of an…

Issue #40 – Retention the Right Way – How to Keep the Good Ones

Retention the Right Way – How to Keep the Good Ones It’s become common knowledge that it’s often less expensive to keep your current employees than to try to hire someone new. The struggle is real, and the cost of acquisition of a new hire can impact the bottom line of any business. Many of…

Issue #39 – Mnemonics – Are you on it?

Mnemonics – Are you on it? Imagine, you walk into your kitchen and mosey to the fridge to see what you need to pick up at the grocery store but when you open the refrigerator door, fresh, floppy, slippery, slimy red herring pour out all over the kitchen floor until you’re ankle deep in fish, and…

YellowTelescope YellowTelecast Episode 17: The Cost of Conversions

So many practices fail to consider what the true value of a single additional conversion means to the return on their investment in marketing. Join Jon and Ed for the 17th installment of the YellowTelecast, recorded live at the Seminole Hard Rock Hotel and Casino prior to The Whisky Extravaganza, as the dissect how to…

Issue #36 – Liposuction for Your Budget

Issue #36 – Liposuction for Your Budget One of our favorite comedic sitcom quotes comes from NBC page Kenneth Parcell on 30 Rock, who delightfully recalls, “I’ve had my fair share of rock soup and squirrel tail, but I’ve also known leaner times.” As summer draws to a close and we usher in the fall,…

Issue #34 -Through the Looking Glass – The Patient Perspective

Issue #34 – Through the Looking Glass – The Patient Perspective Practices nationwide ask us about how to increase patient conversion and satisfaction. Questions regarding scheduling ratios, developing patients for life who purchase multiple services, improving online reputation through superlative patient feedback, and driving patient referrals abound.  Alas, there is no magic bullet. There is,…