Podcasts

YellowTelescope’s YellowTelecast Episode 18: Evaluating Core Values

YellowTelescope’s YellowTelecast Best Practices for the Best Practices Podcast – Episode 18: Evaluating Core Values – Time off from your practice to recharge physically and mentally is invaluable, particularly if you use some of your off time to educate yourself. Join Jon and Ed during their summer vacation, recording poolside from the Village of Easthampton…

YellowTelescope YellowTelecast Episode 17: The Cost of Conversions

So many practices fail to consider what the true value of a single additional conversion means to the return on their investment in marketing. Join Jon and Ed for the 17th installment of the YellowTelecast, recorded live at the Seminole Hard Rock Hotel and Casino prior to The Whisky Extravaganza, as the dissect how to…

YellowTelescope YellowTelecast Episode 15: Managing Employee Resistance to Culture Transition – Part 1

With an ever evolving landscape in which medical practices operate, it often becomes necessary to shift the culture within the organization through the implementation of new processes and technologies.  This creates new habits, which eventually become culture, and culture can determine the success or failure of practice growth strategy.  The transition, however, typically involves pushback…

YellowTelescope YellowTelecast Episode 14: Social Media Strategy

Social Media is an often misunderstood and misused form of marketing for practices and even larger businesses. Properly executing social media requires a calculated strategy including planning in advance and rolling out the program, with the right message. In this special NYC edition, Jon and Ed broadcast directly from Central Park, celebrating both New York…

YellowTelescope YellowTelecast Episode 13: Hierarchy of Sales Communication

With so many forms of communication, from live to email to phone to follow up, how do we prioritize to maximize efficiency within a practice? Join Ed and Jon 25 floors above South Beach, Miami while they outline the Hierarchy of Sales Communication and how it applies to medical practices, while sampling some special whisky’s…

Yellow Telescope YellowTelecast Episode 9: The State of Staffing

Recruiting Talent has become difficult as the economy has improved. Listen to Jon and Ed as they open a homemade whisky cask and review pearls and tips to help you recruit the best and brightest within your budget in this ultra-competitive staffing environment affecting small businesses from doctors to lawyers and beyond nationally. Podcast Audio…

Yellow Telescope YellowTelecast Episode 8: Social Media Madness

Join Ed and Jon as they entertainingly review key tips for your practice to increase social media leads and web presence on Facebook, Google+, and much more, while learning about interesting medical news, and a special inaugural YellowTelescope Yellow TeleCask Whisky Barreling. Podcast Audio Version: Click Here to listen to the podcast if the audio…

Yellow Telescope YellowTelecast Episode 7: The 7 Steps to Making the Sale

Join Jon and Ed as they review broadly 7 key steps to making a sale, and how it works in all arenas and business sectors – from retail sales, cosmetic surgery sales, and even for patients selecting insurance-based procedures, the 7 steps will help you grow your business. Broadcast from the St. Regis Monarch Beach…

YellowTelecast Episode 6: Change Business Momentum and Trajectory

Join Ed and Jon as they help you grow your business even after having monthly sales slides. Get your slipping medical practice or business on track – learn how to get your business on the path to “green and growing” instead of “brown on dying” by embracing these tips to creating positive trajectory and building…