plastic surgery

Issue #48 – The Truth Behind Medical Supply and Pharmaceutical Ordering

Happy New Year! If gifts, poor lead volume through the holidays, a vacation to the Caribbean, or that brand new Coolsculpting machine have you feeling financially depleted, this newsletter is written for you. Sure, we could give you tips on how to turn that new Coolsculpting machine into a money maker, balance your cost & profit centers,…

YellowTelescope YellowTelecast Episode #19 – Cutting Costs Through Annual Planning

YellowTelescope’s YellowTelecast Best Practices for the Best Practices Podcast – Episode 19: Cutting Costs Through Annual Planning – Though many episodes have been recorded while on the road with clients or at conferences, this first-ever truly mobile “car cast” finds Jon and Ed on their way to the ASPS annual meeting, discussing cost cutting measures…

Issue #40 – Retention the Right Way – How to Keep the Good Ones

Retention the Right Way – How to Keep the Good Ones It’s become common knowledge that it’s often less expensive to keep your current employees than to try to hire someone new. The struggle is real, and the cost of acquisition of a new hire can impact the bottom line of any business. Many of…

Issue #39 – Mnemonics – Are you on it?

Mnemonics – Are you on it? Imagine, you walk into your kitchen and mosey to the fridge to see what you need to pick up at the grocery store but when you open the refrigerator door, fresh, floppy, slippery, slimy red herring pour out all over the kitchen floor until you’re ankle deep in fish, and…

YellowTelescope YellowTelecast Episode 17: The Cost of Conversions

So many practices fail to consider what the true value of a single additional conversion means to the return on their investment in marketing. Join Jon and Ed for the 17th installment of the YellowTelecast, recorded live at the Seminole Hard Rock Hotel and Casino prior to The Whisky Extravaganza, as the dissect how to…

Issue #38 – You May NOT Grow In 2017

Issue #38 – You May NOT Grow In 2017 “The economy just hasn’t rebounded yet, but we are still growing organically by 20% each year.” We don’t think this statement makes much sense, yet we often hear similar sentiments from prospective clients. Believing that the economy is still bad or that your practice is growing…

Issue #36 – Liposuction for Your Budget

Issue #36 – Liposuction for Your Budget One of our favorite comedic sitcom quotes comes from NBC page Kenneth Parcell on 30 Rock, who delightfully recalls, “I’ve had my fair share of rock soup and squirrel tail, but I’ve also known leaner times.” As summer draws to a close and we usher in the fall,…

Issue #35 – Forest for the Trees

Issue #35 – Forest for the Trees We like the oft-quoted phrase “don’t miss the forest for the trees,” because it doesn’t only mean to look beyond the small details in order to appreciate the bigger picture; it also reminds us not to take a single instance and assume it is representative of all instances….

Issue #34 -Through the Looking Glass – The Patient Perspective

Issue #34 – Through the Looking Glass – The Patient Perspective Practices nationwide ask us about how to increase patient conversion and satisfaction. Questions regarding scheduling ratios, developing patients for life who purchase multiple services, improving online reputation through superlative patient feedback, and driving patient referrals abound.  Alas, there is no magic bullet. There is,…