plastic surgery

plastic surgery team

Issue #62 – All You Need is love… and a Highly Trained Patient Coordinator

All You Need is love… and a Highly Trained Patient Coordinator Imagine, there’s no turnover…it’s easy if you have a great PCC… Call it what you like – Patient Care Coordinator (PCC), Surgical Consultant, Patient Concierge – the position of a highly trained salesperson in your practice, in our view, is the most important you’re…

new technology

Issue #61 – How to Successfully Launch a New Device

How to Successfully Launch a New Medical Device You took the plunge and purchased that shiny new medical device. Now the first bill hit your credit card, the machine is in route to your office, and you’re eager to capitalize on the investment. But let’s face it – there’s no marketing plan in place, staff…

2020 Reading List

Issue #60 – The YellowTelescope 2020 Reading List

The YellowTelescope 2020 Reading List Welcome to YT’s 2020 reading list roundup. We’ve gone through and asked the team what they’re looking forward to reading to kick off the new decade and their answers, as expected, do not disappoint. Check out this list and snag yourself a copy, or several, of these texts.

Save Money in 2020

Issue #59 – 4 Ways to Save More Money in 2020

4 Ways to Save More Money in 2020 As the year comes to an end, it’s time to set your sights on what’s possible in 2020. The core goal of our consultancy is to help “motivated people reach their capacity.” Often, this is focused on helping the practice and leadership earn more money, have a…

YellowTelescope Plastic Surgery Training Seminar

Issue #58 – A Peek Inside the 2019 YT Training Seminar

A Peek Inside the 2019 YT Training Seminar The better part of 200 practice management leaders and doctors from teams around the world descended upon Miami last month for the 9th Annual YellowTelescope (YT) Training Seminar! It’s impossible to truly capture the essence of this weekend, but here are a few highlights:   Room with…

Tips for Reducing No-Shows

Issue #57 – Reducing No-Shows: Tips to Prevent Swiss Cheese Schedules

Reducing No-Shows: Tips to Prevent Swiss Cheese Schedules You glance at your schedule the night prior to a busy patient day and find back-to-back appointments with little spare time. Yet by the end of the following day, two appointments no-show completely and two more reschedule last-minute, leaving your schedule looking more like swiss cheese filled…

YellowTelecast Episode #21: Medical Practice Marketing Post-Google Medic Update

In their annual summertime Hamptons episode, Jon and Ed discuss how the recent Google algorithmic update earthquake shook up the medical marketing industry, how effected practices have adapted, the shifting spending strategy heading into 2020, and the state of medical device and treatment innovation based on work with hundreds of practices nationwide. Despite a terrific…

Issue #56 – Ask and You Shall Receive: Ask for the Order (AFTO)

You’ve probably heard of the ABC rule, or “always be closing,” made famous in Glengarry Glen Ross, a Best Picture winner at the Academy Awards. Here at YellowTelescope, while we believe in a low-key, customer service based sale, we are firm believers in resolving each conversation with a closing question, or what we call “asking…

Issue #55 — 3 Ways to Maximize Your RealSelf Profile

In our current ratings and reviews culture more patients are turning to review sites when researching procedures and surgeons.  RealSelf, in many ways the “Yelp of Cosmetic Surgery”, achieves around 10 million unique monthly visitors.  Full disclosure, YellowTelescope is one of a small group of RealSelf preferred affiliates (check out our recent webinar). While we…

Issue #48 – The Truth Behind Medical Supply and Pharmaceutical Ordering

Happy New Year! If gifts, poor lead volume through the holidays, a vacation to the Caribbean, or that brand new Coolsculpting machine have you feeling financially depleted, this newsletter is written for you. Sure, we could give you tips on how to turn that new Coolsculpting machine into a money maker, balance your cost & profit centers,…