plastic surgery

YellowTelescope Plastic Surgery Training Seminar

Issue #58 – A Peek Inside the 2019 YT Training Seminar

A Peek Inside the 2019 YT Training Seminar The better part of 200 practice management leaders and doctors from teams around the world descended upon Miami last month for the 9th Annual YellowTelescope (YT) Training Seminar! It’s impossible to truly capture the essence of this weekend, but here are a few highlights:   Room with…

Tips for Reducing No-Shows

Issue #57 – Reducing No-Shows: Tips to Prevent Swiss Cheese Schedules

Reducing No-Shows: Tips to Prevent Swiss Cheese Schedules You glance at your schedule the night prior to a busy patient day and find back-to-back appointments with little spare time. Yet by the end of the following day, two appointments no-show completely and two more reschedule last-minute, leaving your schedule looking more like swiss cheese filled…

YellowTelescope’s YellowTelecast Best Practices for the Best Practices Podcast – Episode 21: Medical Practice Marketing Post-Google Medic Update

In their annual summertime Hamptons episode, Jon and Ed discuss how the recent Google algorithmic update earthquake shook up the medical marketing industry, how effected practices have adapted, the shifting spending strategy heading into 2020, and the state of medical device and treatment innovation based on work with hundreds of practices nationwide. Despite a terrific…

Issue #56 – Ask and You Shall Receive: Ask for the Order (AFTO)

You’ve probably heard of the ABC rule, or “always be closing,” made famous in Glengarry Glen Ross, a Best Picture winner at the Academy Awards. Here at YellowTelescope, while we believe in a low-key, customer service based sale, we are firm believers in resolving each conversation with a closing question, or what we call “asking…

Issue #55 — 3 Ways to Maximize Your RealSelf Profile

In our current ratings and reviews culture more patients are turning to review sites when researching procedures and surgeons.  RealSelf, in many ways the “Yelp of Cosmetic Surgery”, achieves around 10 million unique monthly visitors.  Full disclosure, YellowTelescope is one of a small group of RealSelf preferred affiliates (check out our recent webinar). While we…

Issue #48 – The Truth Behind Medical Supply and Pharmaceutical Ordering

Happy New Year! If gifts, poor lead volume through the holidays, a vacation to the Caribbean, or that brand new Coolsculpting machine have you feeling financially depleted, this newsletter is written for you. Sure, we could give you tips on how to turn that new Coolsculpting machine into a money maker, balance your cost & profit centers,…

YellowTelescope YellowTelecast Episode #19 – Cutting Costs Through Annual Planning

YellowTelescope’s YellowTelecast Best Practices for the Best Practices Podcast – Episode 19: Cutting Costs Through Annual Planning – Though many episodes have been recorded while on the road with clients or at conferences, this first-ever truly mobile “car cast” finds Jon and Ed on their way to the ASPS annual meeting, discussing cost cutting measures…

YellowTelescope YellowTelecast Episode 17: The Cost of Conversions

So many practices fail to consider what the true value of a single additional conversion means to the return on their investment in marketing. Join Jon and Ed for the 17th installment of the YellowTelecast, recorded live at the Seminole Hard Rock Hotel and Casino prior to The Whisky Extravaganza, as they dissect how to…

YellowTelescope YellowTelecast Episode 15-Managing Employee Resistance to Culture Transition

With an ever evolving landscape in which medical practices operate, it often becomes necessary to shift the culture within the organization through the implementation of new processes and technologies. This creates new habits, which eventually become culture, and culture can determine the success or failure of practice growth strategy. The transition, however, typically involves pushback…