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YellowTelecast Episode #25 – Re-opening After COVID-19 for Success!

 YellowTelecast Episode #25 – Re-opening After COVID-19 for Success! Want your business to re-open successfully post Covid? Listen up! A lot’s transpired in what felt like a long month since episode 24. In this special episode, in response to the request for practice management content from the producers of The Aesthetic Show, The Vegas…

YellowTelecast Episode #21: Medical Practice Marketing Post-Google Medic Update

In their annual summertime Hamptons episode, Jon and Ed discuss how the recent Google algorithmic update earthquake shook up the medical marketing industry, how effected practices have adapted, the shifting spending strategy heading into 2020, and the state of medical device and treatment innovation based on work with hundreds of practices nationwide. Despite a terrific…

YellowTelecast Episode #17: The Cost of Conversions

So many practices fail to consider what the true value of a single additional conversion means to the return on their investment in marketing. Join Jon and Ed for the 17th installment of the YellowTelecast, recorded live at the Seminole Hard Rock Hotel and Casino prior to The Whisky Extravaganza, as they dissect how to…

YellowTelecast Episode #15: Managing Employee Resistance to Culture Transition

With an ever evolving landscape in which medical practices operate, it often becomes necessary to shift the culture within the organization through the implementation of new processes and technologies. This creates new habits, which eventually become culture, and culture can determine the success or failure of practice growth strategy. The transition, however, typically involves pushback…

YellowTelecast Episode #14: Social Media Strategy

Social Media is an often misunderstood and misused form of marketing for practices and even larger businesses. Properly executing social media requires a calculated strategy including planning in advance and rolling out the program, with the right message. In this special NYC edition, Jon and Ed broadcast directly from Central Park, celebrating both New York and French culture through whisky and cuisine, while outlining how they’ve recently developed their own social media strategy.

YellowTelecast Episode #13: Hierarchy of Sales Communication

With so many forms of communication, from live to email to phone to follow up, how do we prioritize to maximize efficiency within a practice? Join Ed and Jon 25 floors above South Beach, Miami while they outline the Hierarchy of Sales Communication and how it applies to medical practices, while sampling some special whisky’s…