Medical Seminars

Issue #51 — Spring Forward

Although the weather reports seem to indicate otherwise, Spring is here.  With a relatively brutal winter (hopefully) behind us, it is finally time to train our eyes on sunnier seasons. New beginnings, regrowth, renewal, and all other spring euphemisms aside, what better way to start fresh than by finally executing truly effective, interactive team meetings?  Read…

YellowTelescope YellowTelecast Episode #19 – Cutting Costs Through Annual Planning

YellowTelescope’s YellowTelecast Best Practices for the Best Practices Podcast – Episode 19: Cutting Costs Through Annual Planning – Though many episodes have been recorded while on the road with clients or at conferences, this first-ever truly mobile “car cast” finds Jon and Ed on their way to the ASPS annual meeting, discussing cost cutting measures…

Issue #45 – Determine Your Values

Can you define what is permanent in your medical practice? We are asking about your practice’s, nay your team’s, core principles – those that dictate the actions taken and decisions made by every employee. What are the characteristics that are embodied by each employee and resonate throughout your office? If you are like a lot…

Issue #43 – When to Use the “S” Word

  The word “sales” carries a negative connotation for many people, particularly throughout the medical community. Contributing factors may include the inability to advertise legally decades ago and the lack of sales and marketing training available today throughout the medical arena. Movies like Glengarry Glen Ross may have won best picture, but do not help…

YellowTelescope YellowTelecast Episode 17: The Cost of Conversions

So many practices fail to consider what the true value of a single additional conversion means to the return on their investment in marketing. Join Jon and Ed for the 17th installment of the YellowTelecast, recorded live at the Seminole Hard Rock Hotel and Casino prior to The Whisky Extravaganza, as they dissect how to…

YellowTelescope YellowTelecast Episode 15-Managing Employee Resistance to Culture Transition

With an ever evolving landscape in which medical practices operate, it often becomes necessary to shift the culture within the organization through the implementation of new processes and technologies. This creates new habits, which eventually become culture, and culture can determine the success or failure of practice growth strategy. The transition, however, typically involves pushback…

Issue #40 – Retention the Right Way – How to Keep the Good Ones

Retention the Right Way – How to Keep the Good Ones It’s become common knowledge that it’s often less expensive to keep your current employees than to try to hire someone new. The struggle is real, and the cost of acquisition of a new hire can impact the bottom line of any business. Many of…

YellowTelescope YellowTelecast 14-Social Media Strategy

Social Media is an often misunderstood and misused form of marketing for practices and even larger businesses. Properly executing social media requires a calculated strategy including planning in advance and rolling out the program, with the right message. In this special NYC edition, Jon and Ed broadcast directly from Central Park, celebrating both New York and French culture through whisky and cuisine, while outlining how they’ve recently developed their own social media strategy.

Issue #39 – Mnemonics – Are you on it?

Mnemonics – Are you on it? Imagine, you walk into your kitchen and mosey to the fridge to see what you need to pick up at the grocery store but when you open the refrigerator door, fresh, floppy, slippery, slimy red herring pour out all over the kitchen floor until you’re ankle deep in fish, and…

YellowTelescope YellowTelecast Episode 13- Hierarchy of Sales Communication

With so many forms of communication, from live to email to phone to follow up, how do we prioritize to maximize efficiency within a practice? Join Ed and Jon 25 floors above South Beach, Miami while they outline the Hierarchy of Sales Communication and how it applies to medical practices, while sampling some special whisky’s…