Medical Practice Management

YellowTelescope YellowTelecast Episode 12-Counterintuitive Commonalities

Across the country we have found many common, though often ambiguous, traits among doctors, patients, and patient care coordinators, despite the obvious differences between region, geography, socioeconomics of patient population, size of practice, specialty, office culture, and more. Join Jon and Ed from Charlotte, North Carolina as they discuss these counterintuitive commonalities while sampling a…

YellowTelescope YellowTelecast Episode 11-Improving Email Response

Recorded high above the Las Vegas Strip from the Cosmopolitan Hotel and Casino, join Ed and Jon in the eleventh YellowTelecast installment as they discuss their travels, Scotch Whisky, and how to have a wholesome time in Sin City, while providing tips on how to better elicit responses to emails sent to patients, physicians, colleagues,…

YellowTelescope YellowTelecast Episode 10-Entrepreneurial Happiness

New research sheds some light on what really makes entrepreneurs and small business owners truly happy with what they do. Join Jon and Ed as they explore what factors matter most, and how to increase satisfaction beyond a positive balance sheet, while sampling two special whiskeys gifted from YT clients in this fun, one-year anniversary…

Issue #36 – Liposuction for Your Budget

Issue #36 – Liposuction for Your Budget One of our favorite comedic sitcom quotes comes from NBC page Kenneth Parcell on 30 Rock, who delightfully recalls, “I’ve had my fair share of rock soup and squirrel tail, but I’ve also known leaner times.” As summer draws to a close and we usher in the fall,…

YellowTelescope YellowTelecast Episode 9-The State of Staffing

Recruiting Talent has become difficult as the economy has improved. Listen to Jon and Ed as they open a homemade whisky cask and review pearls and tips to help you recruit the best and brightest within your budget in this ultra-competitive staffing environment affecting small businesses from doctors to lawyers and beyond nationally. Podcast Video…

Issue #35 – Forest for the Trees

Issue #35 – Forest for the Trees We like the oft-quoted phrase “don’t miss the forest for the trees,” because it doesn’t only mean to look beyond the small details in order to appreciate the bigger picture; it also reminds us not to take a single instance and assume it is representative of all instances….

YellowTelescope YellowTelecast Episode 8-Social Media Madness

Join Ed and Jon as they entertainingly review key tips for your practice to increase social media leads and web presence on Facebook, Google+, and much more, while learning about interesting medical news, and a special inaugural YellowTelescope Yellow TeleCask Whisky Barreling. Podcast Video Version: Podcast Audio Version:

YellowTelescope YellowTelecast Episode 7-The 7 Steps to Making the Sale

Join Jon and Ed as they review broadly 7 key steps to making a sale, and how it works in all arenas and business sectors – from retail sales, cosmetic surgery sales, and even for patients selecting insurance-based procedures, the 7 steps will help you grow your business. Broadcast from the St. Regis Monarch Beach…

YellowTelescope YellowTelecast Episode 15: Managing Employee Resistance to Culture Transition – Part 1

With an ever evolving landscape in which medical practices operate, it often becomes necessary to shift the culture within the organization through the implementation of new processes and technologies.  This creates new habits, which eventually become culture, and culture can determine the success or failure of practice growth strategy.  The transition, however, typically involves pushback…