Medical Management

YellowTelescope’s YellowTelecast Episode 18: Evaluating Core Values

YellowTelescope’s YellowTelecast Best Practices for the Best Practices Podcast – Episode 18: Evaluating Core Values – Time off from your practice to recharge physically and mentally is invaluable, particularly if you use some of your off time to educate yourself. Join Jon and Ed during their summer vacation, recording poolside from the Village of Easthampton…

Issue #41- Help Your Patients Say “No”

Help Your Patients Say “No” Motivated by their concerns and the potential for a solution, new patients calling a doctor’s office to make an appointment for consultation have their eyes firmly transfixed on the prize, solely focused on the desired outcome.  Whether they are interested in a slimmer figure, the more youthful appearance of an…

Issue #40 – Retention the Right Way – How to Keep the Good Ones

Retention the Right Way – How to Keep the Good Ones It’s become common knowledge that it’s often less expensive to keep your current employees than to try to hire someone new. The struggle is real, and the cost of acquisition of a new hire can impact the bottom line of any business. Many of…

Issue #39 – Mnemonics – Are you on it?

Mnemonics – Are you on it? Imagine, you walk into your kitchen and mosey to the fridge to see what you need to pick up at the grocery store but when you open the refrigerator door, fresh, floppy, slippery, slimy red herring pour out all over the kitchen floor until you’re ankle deep in fish, and…

YellowTelescope YellowTelecast Episode 17: The Cost of Conversions

So many practices fail to consider what the true value of a single additional conversion means to the return on their investment in marketing. Join Jon and Ed for the 17th installment of the YellowTelecast, recorded live at the Seminole Hard Rock Hotel and Casino prior to The Whisky Extravaganza, as the dissect how to…

Issue #35 – Forest for the Trees

Issue #35 – Forest for the Trees We like the oft-quoted phrase “don’t miss the forest for the trees,” because it doesn’t only mean to look beyond the small details in order to appreciate the bigger picture; it also reminds us not to take a single instance and assume it is representative of all instances….

Issue #34 -Through the Looking Glass – The Patient Perspective

Issue #34 – Through the Looking Glass – The Patient Perspective Practices nationwide ask us about how to increase patient conversion and satisfaction. Questions regarding scheduling ratios, developing patients for life who purchase multiple services, improving online reputation through superlative patient feedback, and driving patient referrals abound.  Alas, there is no magic bullet. There is,…

YellowTelescope YellowTelecast Episode 15: Managing Employee Resistance to Culture Transition – Part 1

With an ever evolving landscape in which medical practices operate, it often becomes necessary to shift the culture within the organization through the implementation of new processes and technologies.  This creates new habits, which eventually become culture, and culture can determine the success or failure of practice growth strategy.  The transition, however, typically involves pushback…

Issue #33 – Tips for Managing Difficult Employees

Issue #33 – Tips for Managing Difficult Employees Have you ever noticed that often one of your highest-flyers in sales or management is also unreasonably difficult to manage? Perhaps you have an employee who has a negative attitude, is stuck in her ways, makes excuses, shows up late, doesn’t play well with others, or misses…