John Berry

Issue #50 – Hatching Habits to Maximize New Purchase Profit

Is there a machine in the corner of your office that has been collecting dust for months? Perhaps you have 3 computer systems and 4 marketing platforms not currently being utilized? If you are nodding, you may be a practice guilty of laying investments at the feet of your employees and simply saying “ok, make…

Issue #43 – When to Use the “S” Word

  The word “sales” carries a negative connotation for many people, particularly throughout the medical community. Contributing factors may include the inability to advertise legally decades ago and the lack of sales and marketing training available today throughout the medical arena. Movies like Glengarry Glen Ross may have won best picture, but do not help…

Issue #40 – Retention the Right Way – How to Keep the Good Ones

Retention the Right Way – How to Keep the Good Ones It’s become common knowledge that it’s often less expensive to keep your current employees than to try to hire someone new. The struggle is real, and the cost of acquisition of a new hire can impact the bottom line of any business. Many of…

Issue #28 – Social Media Madness – The Official Launch

Issue #28 – Social Media Madness – The Official Launch It is official.  YellowTelescope and SEOversite will launch one of the industry’s most comprehensive social media campaigns for those seeking the very best, well-curated content for personal and business consumption on New Years Day, 2016.  This newsletter, should you read it in its entirety, will…