Essentials to Presenting Fees Properly

Issue #43 – When to Use the “S” Word

  The word “sales” carries a negative connotation for many people, particularly throughout the medical community. Contributing factors may include the inability to advertise legally decades ago and the lack of sales and marketing training available today throughout the medical arena. Movies like Glengarry Glen Ross may have won best picture, but do not help…

Issue #30 – Ed had 2 doctor appointments. Here’s what happened…

Issue #30 – Ed had 2 doctor appointments. Here’s what happened…  To celebrate our 30th issue of the YellowTelescope Newsletter, we asked our Vice President and Partner, Ed Syring III, to provide, through a first-person account of his most recent doctor appointments, the feedback he’d have for improving patient experience, in addition to what changes he’d make to…

Issue #25 – Check up from the neck up

Issue #25 – Check-Up From The Neck Up                 With grills still smoldering from Memorial Day barbecues and weekend bags pre-packed for the next mid-summer’s jaunt, many of us relish this bright and sunny time of year to recharge the batteries and sneak away from our hectic weekday responsibilities, until Labor…

Issue #23 – How People Purchase

 Issue #23 – How People Purchase YellowTelescope has always focused on counterintuitive ideas to help your practice grow. Intuitive ideas, by nature, are implemented so growth comes from outside-the-box thinking and testing. In this issue we look at the way people purchase in general, using the example of your practice web page. Indeed, these concepts…

Issue #4 – How To Present Fees Perfectly

Issue#4 – Presenting Fees Perfectly & The Best Event Yet It was a pleasure meeting many of our over 2,500 YellowTelescope newsletter subscribers at the Annual Las Vegas Cosmetic Surgery Symposium this past month. The event was the most successful in YellowTelescope history. For those who weren’t able to attend, Dr. Epstein and the executive…

Essentials to Presenting Fees Properly

“Essentials to Presenting Fees Properly” by Jon Hoffenberg. 8th Annual Vegas Cosmetic Surgery 2012 Symposium. We have to present them with the price three times on three separate dates in order for them to present to you with the Platinum American Express, which is like a soft kiss on a salesperson’s cheek. That’s my analogy….