elective medicine

YellowTelescope’s YellowTelecast Episode 18: Evaluating Core Values

YellowTelescope’s YellowTelecast Best Practices for the Best Practices Podcast – Episode 18: Evaluating Core Values – Time off from your practice to recharge physically and mentally is invaluable, particularly if you use some of your off time to educate yourself. Join Jon and Ed during their summer vacation, recording poolside from the Village of Easthampton…

Issue #44 – How to be the Best

Alfred Cortot’s famous recordings of Chopin’s 24 Études, once considered the “definitive interpretation” in the 1930s, are now deemed so sloppy and careless that New York Times music critic Anthony Tommasini stated that Cortot “would probably not be admitted to Juilliard now.”  The standards currently set just to qualify for the Boston Marathon would have…

Issue #43 – When to Use the “S” Word

  The word “sales” carries a negative connotation for many people, particularly throughout the medical community. Contributing factors may include the inability to advertise legally decades ago and the lack of sales and marketing training available today throughout the medical arena. Movies like Glengarry Glen Ross may have won best picture, but do not help…

Issue #42 – Teamwork Makes the Dream Work

Have you ever witnessed a staff dynamic fraught with tension so thick you could cut it with your scalpel? Do visions of your own office come to mind? Tension prevents team members from comfortably engaging not only with each other, but also with patients.  Further, it leads to turnover – staff members always have the…

Issue #41- Help Your Patients Say “No”

Help Your Patients Say “No” Motivated by their concerns and the potential for a solution, new patients calling a doctor’s office to make an appointment for consultation have their eyes firmly transfixed on the prize, solely focused on the desired outcome.  Whether they are interested in a slimmer figure, the more youthful appearance of an…

Issue #40 – Retention the Right Way – How to Keep the Good Ones

Retention the Right Way – How to Keep the Good Ones It’s become common knowledge that it’s often less expensive to keep your current employees than to try to hire someone new. The struggle is real, and the cost of acquisition of a new hire can impact the bottom line of any business. Many of…

Issue #39 – Mnemonics – Are you on it?

Mnemonics – Are you on it? Imagine, you walk into your kitchen and mosey to the fridge to see what you need to pick up at the grocery store but when you open the refrigerator door, fresh, floppy, slippery, slimy red herring pour out all over the kitchen floor until you’re ankle deep in fish, and…

Issue #31 – Surgical Schedule Management – The Often Underrated Key to Growth

Issue #31—Surgical Schedule Management—The Often Underrated Key to Growth We believe one of the best ways to achieve growth is also one of the more overlooked. Improving booking ratios, driving web leads, and offering new services are great ideas that also tend to overshadow simple improvements in logistics that can often create even better results….

Issue #30 – Ed had 2 doctor appointments. Here’s what happened…

Issue #30 – Ed had 2 doctor appointments. Here’s what happened…  To celebrate our 30th issue of the YellowTelescope Newsletter, we asked our Vice President and Partner, Ed Syring III, to provide, through a first-person account of his most recent doctor appointments, the feedback he’d have for improving patient experience, in addition to what changes he’d make to…

Issue #29 – The Most Popular Time To Find a New Employee

Issue #29 – The Most Popular Time to Find a New Employee What is so special about January 6th, 2016?  If you guessed that it must be National Cuddle Up or National Bean Day according to nationalcalendarday.com, you would be exactly correct. You’d also be exactly on point if you guessed it was the most…