Do’s and Don’ts During the Doctor Consultation

Issue #53 — 3 Tips for Starting Your Own Practice

Recently, we have spoken with several doctors contemplating practice ownership. Some are tenured physicians separating from hospital, university, or group practice employment. Others are finishing residency or fellowship and getting ready to put their name on their first door. If you are like those with whom we’ve spoken, the options are limitless, workload is daunting,…

Issue #52 — To-Do or To-Don’t, That is the Question

We love the remarkably satisfying feeling of crossing a task off our to-do lists, and figured that sharing this gift was a perfect way to give back to the efficiency gods.  Unquestionably, one of YellowTelescope’s non-negotiable values is being “on it” and this wouldn’t be possible without operating off a to-do list with maximum efficiency…

Issue #51 — Spring Forward

Although the weather reports seem to indicate otherwise, Spring is here.  With a relatively brutal winter (hopefully) behind us, it is finally time to train our eyes on sunnier seasons. New beginnings, regrowth, renewal, and all other spring euphemisms aside, what better way to start fresh than by finally executing truly effective, interactive team meetings?  Read…

Issue #50 – Hatching Habits to Maximize New Purchase Profit

Is there a machine in the corner of your office that has been collecting dust for months? Perhaps you have 3 computer systems and 4 marketing platforms not currently being utilized? If you are nodding, you may be a practice guilty of laying investments at the feet of your employees and simply saying “ok, make…

Issue #48 – The Truth Behind Medical Supply and Pharmaceutical Ordering

Happy New Year! If gifts, poor lead volume through the holidays, a vacation to the Caribbean, or that brand new Coolsculpting machine have you feeling financially depleted, this newsletter is written for you. Sure, we could give you tips on how to turn that new Coolsculpting machine into a money maker, balance your cost & profit centers,…

Issue #45 – Determine Your Values

Can you define what is permanent in your medical practice? We are asking about your practice’s, nay your team’s, core principles – those that dictate the actions taken and decisions made by every employee. What are the characteristics that are embodied by each employee and resonate throughout your office? If you are like a lot…

Issue #44 – How to be the Best

Alfred Cortot’s famous recordings of Chopin’s 24 Études, once considered the “definitive interpretation” in the 1930s, are now deemed so sloppy and careless that New York Times music critic Anthony Tommasini stated that Cortot “would probably not be admitted to Juilliard now.”  The standards currently set just to qualify for the Boston Marathon would have…

Issue #43 – When to Use the “S” Word

  The word “sales” carries a negative connotation for many people, particularly throughout the medical community. Contributing factors may include the inability to advertise legally decades ago and the lack of sales and marketing training available today throughout the medical arena. Movies like Glengarry Glen Ross may have won best picture, but do not help…

Issue #41- Help Your Patients Say “No”

Help Your Patients Say “No” Motivated by their concerns and the potential for a solution, new patients calling a doctor’s office to make an appointment for consultation have their eyes firmly transfixed on the prize, solely focused on the desired outcome.  Whether they are interested in a slimmer figure, the more youthful appearance of an…

YellowTelescope YellowTelecast Episode 15-Managing Employee Resistance to Culture Transition

With an ever evolving landscape in which medical practices operate, it often becomes necessary to shift the culture within the organization through the implementation of new processes and technologies. This creates new habits, which eventually become culture, and culture can determine the success or failure of practice growth strategy. The transition, however, typically involves pushback…