Annual Seminar

Is the lens on your practice or medspa a bit dusty? Clear your vision at our 2-day flagship event. Decades of success. Over 500 video and written testimonials on our site. Rated nearly perfectly every year based on anonymous reviews. If you’ve missed the last decade or more of Annual YellowTelescope Training Seminars: This. Is. Your. Year.

YT Seminar attendees listening to a speaker

Don’t leave tens, if not hundreds of thousands of dollars on the table this year alone. Register for the 14th Annual Training Seminar.

A view of Miami Beach from the water

Find out why top aesthetic practices travel across the globe (from the USA to Canada, the UK to South Africa, the Dominican Republic to Portugal, and beyond) to attend this high-level sales training and management conference every year. Make the choice to invest in yourself, your top people, and the growth of your practice. Join us for the 14th Annual event on October 18th & 19th, 2024 at the iconic Arizona Biltmore Luxury Resort in Scottsdale.

Dr Sanders headshot

Fantastic — A dramatic presentation of a new paradigm in scheduling surgery patients, presented with humor and organization. You will miss more than you imagine if you don’t attend.

- George Sanders, MD
Attendees looking at slides at YT Seminar

Why Attend?

Every existing long-term YellowTelescope Patient Advisor averages about 60-95% patient booking ratios before a patient leaves the office. Many average over $3,000,000 in annual sales in just their second year on the job, while nearly every practice grows between 6 figures and over $10,000,000 in the first year after hiring us.

How are these results achieved? Once a year, we share our proprietary methodology - the building blocks - at the Annual Training Seminar. Learn how we do it, so your practice can be well on the way to achieving similar results.

What do your peers have to say about the YellowTelescope Annual Training Seminar? Click here to see hundreds more reviews...

Returning Attendee?
Participate in the Advanced Course!
New breakout sessions are added each year. Get to year 3 and beyond to join our super-VIP breakout!

Ed speaking to the Advanced track at YT Seminar

Every topic at the YellowTelescope Annual Training Seminar is based on proven methods from aesthetic sales, management, and leadership textbooks or have been tested by our existing client offices which are responsible for over a half billion dollars in total sales.

What’s included?

YellowTelescope Training Seminars are a worthwhile, albeit not inexpensive, investment. Our motto is to explain our pricing once rather than apologizing for poor results forever. In other words, your upfront investment creates tangible results and is 100% guaranteed. If your practice sells one or two additional surgeries in a lifetime after leaving our seminar, or a handful of non-surgical services, your investment was worthwhile, though our expectations are much higher. If you do not go back to your practice excited about what you learned, plus sell more, we will refund your attendance fee in full.

  • Our prices are 100% all-inclusive. You take care of getting your people to the event, and we take care
    of the rest at no additional charge.
  • Your attendee’s hotel is 100% included.
    Each attendee will receive 3 nights
  • (Thursday/Friday/Saturday) in a 5 Star resort, often the Mandarin Oriental Miami, Ritz-Carlton Cancun, St. Regis Bal Harbour, The Cove, Bahamas, or similar.
  • YellowTelescope believes in creating a positive, inviting environment that is conducive to learning.
  • We want your staff members to know and feel that you value them, and we want our doctor attendees (the most important folks who should do their very best to attend annually) to be able to focus and be surrounded by calm and excellence.
    All food—gourmet breakfast, lunch, snacks & dinner on Friday, as well as breakfast and lunch on Saturday, plus snacks—is included.
  • Welcome and parting gifts, all materials, notes, and branded products are included.
  • We offer the option to pay in monthly installments without interest, leading up to the event.

Meet the speakers

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Jon Hoffenberg

After opening his own company at 19, which grew to over $9 million in annual revenues with a work force of over 1,000, Jon graduated from The Wharton School at the University of Pennsylvania, created YellowTelescope, and has overseen over a $1.3 billion dollars in practice results. Jon is a Miami Chamber of Commerce HYPE Entrepreneur of the Year, was named one of “40 Under 40” Business Leaders by the South Florida Business Journal (SFBJ), a Sun Sentinel Top Workplace Professional, and his company has been named to Inc. Magazine’s list of the “5,000 Fastest Growing Private Companies in America” 5 years in a row (2018- 2022). As a 5-peat SF Business Journal “Fast 50” winner of the fastest growing company in South Florida (2017-2021), finishing as high as 6th overall, Jon strives for consistency through complete client satisfaction and rarely-paralleled client retention. Jon serves on faculty, speaking regularly at ASAPS, ASPS, AAFPRS, ASCRS-ASOA, AACS, Vegas Cosmetic Surgery Symposium (VCS), Miami Cosmetic Surgery (MCS), Global Aesthetics Conference (GAC), Core Aesthetics, Sientra Academy and more.

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Ed Syring III
Executive Vice President and Partner

A graduate of Wake Forest University, Ed is currently a Partner and Executive Vice President of YellowTelescope, SEOversite, and iScreamSocialMedia. Closely working with our President since our founding in 2008 (and now a total of over two decades over three companies), Ed is exclusively focused on the growth of our companies through the most important metric – the growth of our clients. Ed helps create, oversee and execute the YellowTelescope Annual Training Seminar while overseeing Long-Term Oversight clients across North America. He has worked with hundreds of practices throughout his career and has helped guide practice growth totaling hundreds of millions in practice revenue.

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Jill Peeling
Vice President of Operations

A graduate and triple major of Tulane University, Jill brings over 16 years of sales experience including a decade of medical sales with companies such as Merck, GlaxoSmithKline, and Cytyc. She has worked with hundreds of physicians and their staff in specialties ranging from Dermatology to Gynecology. Jill oversees day to day operations for YellowTelescope, and sister companies, including organizing all company events, trainings, meetings, employee needs, finances for the company and more. She plans and executes the YellowTelescope Training Seminar annually.

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John Berry
Vice President of SEOversite

John has helped generate millions of website visitors & leads, and 100’s of millions of dollars in revenue for clients of YellowTelescope’s sister company, SEOversite since 2012. He provides digital strategy for dozens of growing SEOversite projects and personally oversees the spending of millions of marketing dollars annually. He brings over 20 years of high-level sales experience and previously owned his own recruiting business with a staff of over 75 salespeople and managers. John has given speeches in front of groups of a few to a few thousand, including the annual YellowTelescope Training Seminar, ASPS, VCS, AACS, ASAPS, and ASAPS-Australia.

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Abby Karcz
Director of Training & Marketing

As a Senior Consultant, Abby works with YT Long-Term practices and medspas across the world, from Scotland to the Bay Area, helping to guide practice growth through improved conversions, efficiency, and marketing. In addition to consulting, she co-spearheads ReceptionScope and YT Mystery Caller, and oversees the brand marketing for YellowTelescope, SEOversite, and iScreamSocialMedia. Prior to joining YT, Abby spent 8 years overseeing patient coordinating and marketing for two renowned Bay Area plastic surgeons. In that time, Abby trained with YellowTelescope, averaged an 80% in-office booking ratio, and was responsible for millions in sales. Additionally, she helped grow the practice medspa from 1 location with 2 providers to 2 locations with 10+ providers, increasing sales by 900%. After leaving the practice and before joining YT, she was the Digital Marketing & Brand Strategist for PBHS, the only full-suite marketing agency endorsed by ADA Member Advantage.

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Dan Grantham
Senior Director

After graduating from Florida State University College of Business, Dan started his own business at the age of 21 that grew to over 200 sales reps. As a Patient Care Coordinator, Dan worked with over 15,000 patients and personally sold $28M in surgery with an 85%+ same-day booking ratio. He consulted for and personally developed and implemented sales programs for a medical weight loss company that helped grow the company's revenue from $4M annually to over $80M annually in less than 3 years. Dan has consulted with YellowTelescope practices for over a decade to increase patient conversions and improve practice efficiency. He works with YellowTelescope's roster of comprehensive clients, helping to staff new hires and spearheads the training and on-going management of Patient Care Coordinators and office staff to ensure that practice growth goals are achieved.

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Danielle Scott
Senior Consultant

Prior to joining YellowTelescope’s Sr. Consulting team, Danielle was inarguably one of the most successful Patient Care Coordinators in YT history, having maintained over a 97% same-day booking ratio year-round. She was known for her streak of 100+ surgery consults booked in a row, million-dollar sales months, and one of the top two overall sales results in our history. Beyond growing the practice with sales, she helped improve front desk efficiency & service, as well as social media marketing results. Danielle works with YellowTelescope Long-Term Consulting clients to achieve practice growth. She, additionally, co-spearheads ReceptionScope by YellowTelescope’s webinar series and YT Mystery Caller program, plus leads the team vision at our sister company, iScreamSocialMedia.

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Mae Pontbriand
Director of Operations

Mae brings 10 years of operations experience focused on business growth and development. She currently, alongside our VP of Operations, & oversees the operations for all YellowTelescope companies. Mae played an integral role in launching and growing our sister company, iScreamSocialMedia, from inception and is personally responsible for the social media success of dozens of clients. Mae has an extensive background in management, behavioral economics, and marketing. Her knowledge of logistics, project management, budget process, and human resources is a valuable asset to the operations team for our three companies. She is a double-major graduate of the University of Maine and speaks on a variety of topics related to business growth and marketing at the Annual YT Seminar.

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Taylor Nissen
Director of iScreamSocialMedia - Global Accounts

Taylor has a background in digital and social media marketing, previously managing social accounts for a variety of industries. She oversees the iScreamSocialMedia team and clients, and specializes in content creation including graphic design, video editing, and copywriting. Taylor is a graduate of Florida State University with a Bachelors in Marketing

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Matthew Beasley
Director of Optimization and Paid Ads Manager

Matthew is a lover of all-things-digital. He manages paid social media advertising for our iScreamSocialMedia clients, in addition to managing e-mail marketing, Instagram Reels & Stories, and more. As our in-house SEO and PPC specialist, he is always keeping the team informed on the latest trends & strategies. An analytics whiz, Matthew has a Bachelor of Arts in Business Management from Florida Gulf Coast University and holds certifications in Google Ads, Google Tag Manager, and Google Analytics. In his free time, he loves playing a good game with friends or enjoying a fine whiskey with his wife and cats (which prefer milk).

Frequently Asked Questions


  • Who should I send to the Seminar?ExpandClose
    The Seminar is not for lower-level employees but rather for the key people who impact your practice. In addition to the doctor attending (yes, you!), we advise sending your office manager, patient coordinator, business manager, and any other senior-most team members.
  • What types of practices attend the Seminar?ExpandClose
    Over the years, we have attracted many of the top practices in the world. Doctors and teams have flown from as far as Australia, Portugal, Canada, Hawaii, California, New York and dozens of other states to attend this event. While we are elective-medicine focused with a majority of attendees hailing from plastics, facial plastics, oculoplastic, and dermatology practices, we do have many ophthalmology, ENT, med spa, and other specialty practice owners and leaders attend.
  • Tell me more about the 100% guarantee policyExpandClose
    This event is guaranteed to create results. If your attendee does not feel this was the most productive business conference they have ever attended outside of other YellowTelescope events, we will refund 100% of your investment - just let us know within 30 days if you didn’t see an impact. So, you’ve got nothing to lose, wouldn’t you agree?
  • I’ve already been to the Seminar once. Should I come again?ExpandClose
    Our most successful practices attend the Seminar every year, and many have attended over six times. As a returning attendee, you have the opportunity to attend our Advanced Course break-out sessions in addition to getting a refresh on the fundamentals. This is your chance every year to step outside the office for a weekend of professional development at a conference unlike any other in the medical industry.
  • I think my team is pretty good, and I’m not sure we need to attend the seminar.ExpandClose
    The fact is most doctors, medical office managers, and patient coordinators simply do not have formal business training. And yet most doctors entrust their practice 100% to that person anyway, partially because they lack formal business training themselves. (“I went to medical school, not business school” is a common comment heard throughout the industry). The doctor and his/her key people have never learned from true industry experts how to properly sell, close, manage, lead, and grow their practice. They have never been tested to ensure concepts have been learned and are replicable in their home offices. In the end, most have learned to be reasonably effective based on common sense, practice, and work ethic but have hit “the wall” and are held back from greatness and moving to the next level. This is not because of a lack of talent, but rather a lack of training to create the skills that cultivate that talent. This is why the YellowTelescope Training Seminar exists. Your people crave knowledge, training, motivation, and the belief that you have invested in them and their future. Despite this, most doctors choose to invest in new advertisements that do not generate leads, new lasers and equipment that are a burden on the budget and become obsolete, new PR firms that fail to get results, and new floors or flowers to improve the aesthetics of the office which do not lead to greater business.

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This is your chance. Don’t make the same mistakes that so many doctors make. Invest in your people today.

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