In their annual summertime Hamptons episode, Jon and Ed discuss how the recent Google algorithmic update earthquake shook up the medical marketing industry, how effected practices have adapted, the shifting spending strategy heading into 2020, and the state of medical device and treatment innovation based on work with hundreds of practices nationwide. Despite a terrific selection of summer whiskies to lightly sample, they keep their wits about them while discussing practices who now have to nurse a hangover from being drunk on leads. Dive in with them to learn how to be most efficient and effective in the shifting digital marketing landscape affecting practices all over the globe.