Join Jon and Ed from Ed’s living room as they dissect how medical practices and similar businesses are best utilizing Facebook, Instagram, LinkedIn and even TikTok to maximize the return on investment in time and money.  From how to use each  platform with both paid and organic strategies, the type of audience you want to appeal to, the specific brand voice for each feed, how much time to devote to each depending on the maturity of your practice and more, Jon and Ed break down successful strategies based on the most recent data in this rapidly evolving medium.  Of course they sample some very special whisky expressions, including the unveiling of the custom blended YellowTelebourbon.