So many practices fail to consider what the true value of a single additional conversion means to the return on their investment in marketing. Join Jon and Ed for the 17th installment of the YellowTelecast, recorded live at the Seminole Hard Rock Hotel and Casino prior to The Whisky Extravaganza, as they dissect how to determine the true cost of each converted lead, and when it is the most appropriate time to make additional investment once you’ve determined your breakeven point and have seen some success.

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