Issue #22 – Cost Centers VS Profit Centers

Issue #22 – Cost Centers Vs. Profit Centers As each medical practice begins a new year, a finger typically graces the corner of the manager or owner’s face (our Vice President, Ed Syring III, refers to it as a “contemplative temple”), deep in thought, perusing annual profit and loss statements. In rare cases, a doctor…

Issue #21 – Planning Your 2015 Planning Meeting

Issue #21 – Planning Your 2015 Planning Meeting For many attendees, the YellowTelescope Training Seminar is not only a rare opportunity to step away from the day-to-day minutiae of running a successful practice and learn new implementable skills to increase closing, improve leadership & management acumen, raise lead counts, and organize, but it is also…

Issue #20 – More Miles Per Gallon or a Bigger Tank?

Issue #20 – More Miles Per Gallon or a Bigger Tank? In Issue #19 of the YellowTelescope newsletter, we introduced a new addition to our practice-growth family – SEOversite.com. Today, we are elated to report that our new client volume has quadrupled expectations over the last 3 months, initially averaging a new client per day…

Issue #19 – The Web Team Conundrum and a HUGE ANNOUNCEMENT

Issue #19 – The Web Team Conundrum and a HUGE ANNOUNCEMENT We meet many of our clients at conventions after giving speeches. With regularity we are asked our opinion in hallways about different web teams. “Are they great web developers who build terrific sites?”, “Any thoughts on how to manage my web team or hold…

Issue #18 – Chips on the Table

Issue #18 – Chips on the Table Most doctors we speak with astutely ruminate that if they would only have more leads they could increase sales. No dispute here. In fact, it is not particularly challenging to get more leads – one just needs money. One could purchase more local magazine advertisements, finance tens of…

Issue #17 – The Power of Price Increase – Part 2

Issue #17 – The Power of Price Increase – Part 2 In our last issue, readers realized that price increases are both necessary and deserved, particularly as the economy has improved to a great extent over the last 7 years. The increases should be fairly small, but consistent, ideally every six months. Most practices wonder…

Issue #16 – The Power of Price Increase – Part 1

Issue #16 – The Power of Price Increase – Part 1 When was the last time your practice raised prices? By how much were they raised and why? When is the next price increase appropriate and how do you plan properly? In this issue, YellowTelescope explains the psychology behind why so many doctors hesitate to,…

Issue #15 – Quick Closing Quips

  Issue #15 – Quick Closing Quips The YT Team works hard to provide leadership, management, and training to help motivated people and practices reach their capacity.  In our last issue, we kicked off the year with a challenge to “find your WHY,” and thought our readership might now enjoy some tangible YellowTelescope Magic Wordtracksto…

Issue #14 – New Year – New Vision – What’s Your “WHY”?

Issue #14 – New Year – New Vision – What’s Your “WHY”? 2014 can be an abundant year for you and your practice. A key contributing factor is for the practice leader to define his or her joy – the very root of what makes the leader happy in both personal and professional life –…

Issue #13 – The Power Of Habit

Issue #13 – The Power Of Habit For those readers who have listened to any YT Executive Team Member speak, you have likely heard one of our core beliefs: “We are not consultants and do not believe in consulting.” While there are many excellent consultants in a variety of industries and most mean well, we…