Issue #36 – Liposuction for Your Budget

Issue #36 – Liposuction for Your Budget One of our favorite comedic sitcom quotes comes from NBC page Kenneth Parcell on 30 Rock, who delightfully recalls, “I’ve had my fair share of rock soup and squirrel tail, but I’ve also known leaner times.” As summer draws to a close and we usher in the fall,…

Issue #35 – Forest for the Trees

Issue #35 – Forest for the Trees We like the oft-quoted phrase “don’t miss the forest for the trees,” because it doesn’t only mean to look beyond the small details in order to appreciate the bigger picture; it also reminds us not to take a single instance and assume it is representative of all instances….

Issue #34 -Through the Looking Glass – The Patient Perspective

Issue #34 – Through the Looking Glass – The Patient Perspective Practices nationwide ask us about how to increase patient conversion and satisfaction. Questions regarding scheduling ratios, developing patients for life who purchase multiple services, improving online reputation through superlative patient feedback, and driving patient referrals abound.  Alas, there is no magic bullet. There is,…

Issue #33 – Tips for Managing Difficult Employees

Issue #33 – Tips for Managing Difficult Employees Have you ever noticed that often one of your highest-flyers in sales or management is also unreasonably difficult to manage? Perhaps you have an employee who has a negative attitude, is stuck in her ways, makes excuses, shows up late, doesn’t play well with others, or misses…

Issue #31 – Surgical Schedule Management – The Often Underrated Key to Growth

Issue #31—Surgical Schedule Management—The Often Underrated Key to Growth We believe one of the best ways to achieve growth is also one of the more overlooked. Improving booking ratios, driving web leads, and offering new services are great ideas that also tend to overshadow simple improvements in logistics that can often create even better results….

Issue #30 – Ed had 2 doctor appointments. Here’s what happened…

Issue #30 – Ed had 2 doctor appointments. Here’s what happened…  To celebrate our 30th issue of the YellowTelescope Newsletter, we asked our Vice President and Partner, Ed Syring III, to provide, through a first-person account of his most recent doctor appointments, the feedback he’d have for improving patient experience, in addition to what changes he’d make to…

Issue #29 – The Most Popular Time To Find a New Employee

Issue #29 – The Most Popular Time to Find a New Employee What is so special about January 6th, 2016?  If you guessed that it must be National Cuddle Up or National Bean Day according to nationalcalendarday.com, you would be exactly correct. You’d also be exactly on point if you guessed it was the most…

Issue #28 – Social Media Madness – The Official Launch

Issue #28 – Social Media Madness – The Official Launch It is official.  YellowTelescope and SEOversite will launch one of the industry’s most comprehensive social media campaigns for those seeking the very best, well-curated content for personal and business consumption on New Years Day, 2016.  This newsletter, should you read it in its entirety, will…

Issue #27- From Kybella to CoolSculpt – Maximizing Sales for New Services

Issue #27 – From Kybella to CoolSculpt – Maximizing Sales for New Services Among the hottest topics discussed over our recent group dinner at Cipriani in Miami during our YellowTelescope Training Seminar was the beauty of our amazing city and waterfront areas. Nearly as hot a topic was the introduction of Kybella and the new…