Actionable Tips & Growth Strategy During COVID-19 from YellowTelescope We’ve had a really strong week here at YT despite the serious concerns clients have about COVID-19. We wanted to provide an update on how we are approaching these times, having consulted and worked in this industry without losses, even through the 2008 market crash…
24Jan
Issue #62 – All You Need is love… and a Highly Trained Patient Coordinator
All You Need is love… and a Highly Trained Patient Coordinator Imagine, there’s no turnover…it’s easy if you have a great PCC… The position has many names – Patient Care Coordinator (PCC), Surgical Consultant, Patient Concierge – but, the position of a highly trained salesperson in your practice, in our view, is the most important hire…
24Jan
Issue #61 – How to Successfully Launch a New Device
How to Successfully Launch a New Medical Device You took the plunge and purchased that shiny new medical device. Now the first bill hit your credit card, the machine is in route to your office, and you’re eager to capitalize on the investment. But let’s face it – there’s no marketing plan in place, staff…
07Jan
Issue #60 – The YellowTelescope 2020 Reading List
The YellowTelescope 2020 Reading List Welcome to YT’s 2020 reading list roundup. We’ve gone through and asked the team what they’re looking forward to reading to kick off the new decade and their answers, as expected, do not disappoint. Check out this list and snag yourself a copy, or several, of these texts.
09Dec
Issue #59 – 4 Ways to Save More Money in 2020
4 Ways to Save More Money in 2020 As the year comes to an end, it’s time to set your sights on what’s possible in 2020. The core goal of our consultancy is to help “motivated people reach their capacity.” Often, this is focused on helping the practice and leadership earn more money, have a…
04Nov
Issue #58 – A Peek Inside the 2019 YT Training Seminar
A Peek Inside the 2019 YT Training Seminar The better part of 200 practice management leaders and doctors from teams around the world descended upon Miami last month for the 9th Annual YellowTelescope (YT) Training Seminar! It’s impossible to truly capture the essence of this weekend, but here are a few highlights: Room with…
02Oct
Issue #57 – Reducing No-Shows: Tips to Prevent Swiss Cheese Schedules
Reducing No-Shows: Tips to Prevent Swiss Cheese Schedules You glance at your schedule the night prior to a busy patient day and find back-to-back appointments with little spare time. Yet by the end of the following day, two appointments no-show completely and two more reschedule last-minute, leaving your schedule looking more like swiss cheese filled…
07Feb
Issue #56 – Ask and You Shall Receive: Ask for the Order (AFTO)
You’ve probably heard of the ABC rule, or “always be closing,” made famous in Glengarry Glen Ross, a Best Picture winner at the Academy Awards. Here at YellowTelescope, while we believe in a low-key, customer service based sale, we are firm believers in resolving each conversation with a closing question, or what we call “asking…
31Dec
Issue #55 — 3 Ways to Maximize Your RealSelf Profile
In our current ratings and reviews culture more patients are turning to review sites when researching procedures and surgeons. RealSelf, in many ways the “Yelp of Cosmetic Surgery”, achieves around 10 million unique monthly visitors. Full disclosure, YellowTelescope is one of a small group of RealSelf preferred affiliates (check out our recent webinar). While we…
22Oct
Issue #54 — Firing for Success
Occasionally we all find ourselves holding onto a losing bet because we are invested and hope things will get better. It can be tough to admit that an employee isn’t working out, but the alternative of allowing a toxic energy continue poisoning your practice is worse and possibly costing you dearly in good employees and patients….