Issue #45 – Determine Your Values

Can you define what is permanent in your medical practice? We are asking about your practice’s, nay your team’s, core principles – those that dictate the actions taken and decisions made by every employee. What are the characteristics that are embodied by each employee and resonate throughout your office? If you are like a lot…

Issue #44 – How to be the Best

Alfred Cortot’s famous recordings of Chopin’s 24 Études, once considered the “definitive interpretation” in the 1930s, are now deemed so sloppy and careless that New York Times music critic Anthony Tommasini stated that Cortot “would probably not be admitted to Juilliard now.”  The standards currently set just to qualify for the Boston Marathon would have…

Issue #43 – When to Use the “S” Word

  The word “sales” carries a negative connotation for many people, particularly throughout the medical community. Contributing factors may include the inability to advertise legally decades ago and the lack of sales and marketing training available today throughout the medical arena. Movies like Glengarry Glen Ross may have won best picture, but do not help…

Issue #42 – Teamwork Makes the Dream Work

Have you ever witnessed a staff dynamic fraught with tension so thick you could cut it with your scalpel? Do visions of your own office come to mind? Tension prevents team members from comfortably engaging not only with each other, but also with patients.  Further, it leads to turnover – staff members always have the…

Issue #41- Help Your Patients Say “No”

Help Your Patients Say “No” Motivated by their concerns and the potential for a solution, new patients calling a doctor’s office to make an appointment for consultation have their eyes firmly transfixed on the prize, solely focused on the desired outcome.  Whether they are interested in a slimmer figure, the more youthful appearance of an…

Issue #40 – Retention the Right Way – How to Keep the Good Ones

Retention the Right Way – How to Keep the Good Ones It’s become common knowledge that it’s often less expensive to keep your current employees than to try to hire someone new. The struggle is real, and the cost of acquisition of a new hire can impact the bottom line of any business. Many of…

Issue #39 – Mnemonics – Are you on it?

Mnemonics – Are you on it? Imagine, you walk into your kitchen and mosey to the fridge to see what you need to pick up at the grocery store but when you open the refrigerator door, fresh, floppy, slippery, slimy red herring pour out all over the kitchen floor until you’re ankle deep in fish, and…

Issue #38 – You May NOT Grow In 2017

Issue #38 – You May NOT Grow In 2017 “The economy just hasn’t rebounded yet, but we are still growing organically by 20% each year.” We don’t think this statement makes much sense, yet we often hear similar sentiments from prospective clients. Believing that the economy is still bad or that your practice is growing…