Our Episode

YellowTeleCast 23 logo
Mar 3rd 2020

Episode 23: You know that old expression, but does it ring true?

In this particularly irreverent edition, Jon and Ed take a stab at poking holes in, and poking fun at, some of the most often used clichés in business and in life.

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YellowTeleCast 22 logo
Mar 2nd 2020

Episode 22: Making the most of social media marketing in 2020

Join Jon and Ed from Ed’s living room as they dissect how medical practices and similar businesses are best utilizing Facebook, Instagram, LinkedIn and even TikTok to maximize the return on investment in time and money.

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Oct 1st 2019

Episode 21: Medical Practice Marketing Post-Google Medic Update

In their annual summertime Hamptons episode, Jon and Ed chew over a number of topics.

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YellowTeleCast 20 logo
Feb 12th 2019

Episode 20: Marketing Through Enhanced Planning

Back in action after a robust respite from recording, join Jon and Ed as they celebrate the 20th episode of the YellowTelecast to cap off the best year yet for the company. Most growing practices, doctors, managers, and top sales people don’t always plan their goals very well, let alone how to actually achieve them.

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YellowTeleCast 19 logo
Nov 24th 2018

Episode 19: Cutting Costs Through Annual Planning

Cutting Costs Through Annual Planning – Though many episodes have been recorded while on the road with clients or at conferences, this first-ever truly mobile “car cast” finds Jon and Ed on their way to the ASPS annual meeting, discussing cost cutting measures for practices heading into 2018 while sipping a first-ever non-whisky libation…

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YellowTeleCast 27 logo
Aug 14th 2018

Episode 18: Evaluating Core Values

Taking time off from your practice to recharge physically and mentally is invaluable, particularly if you use some of your off time to educate yourself. Enjoy this podcast on evaluating the core values of your practice.

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Dec 17th 2017

Episode 17: The Cost of Conversions

Join Jon and Ed for the 17th installment of the YellowTelecast, as they dissect how to determine the true cost of each converted lead, and when it is the most appropriate time to make an additional investment once you’ve determined your breakeven point and have seen some success.

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Sep 17th 2017

Episode 16: The Summertime Spend-freeze Blues

Every summer, practices all over the country find themselves suddenly re-evaluating, and sometimes reactively cutting, their expenditures due to a seasonal slowdown in revenue, often erroneously eliminating “profit centers” instead of “cost centers”. Join Jon and Ed as they dissect this phenomenon...

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