Issue #1 – Bringing Your Practice Goals into Focus

Issue #1 – Bringing Your Practice Goals into Focus

Our mission is  to grow your bottom line by truly “bringing your practice goals into focus.”

Every month (or so) you will receive a single  content-rich email from YellowTelescope which will take just a few minutes to  read (please add this email to your safe list – much appreciated!). If you love  it, we are elated – if you are too hectic, click delete and more great info is  on its way 30 days later. Plus, you can always visit us at to read old issues and learn from the resources we have  available. Unlike any other information source in our industry, the content  will be exclusively focused on improving results and profitability with topics  related to sales, management, and leadership. We like to have fun too and we  write in a casual and digestible manner, but the topics and key takeaways are  all business. We know you get more than enough email already and greatly  respect your time – please give us a test drive by reading the next few emails  you see from us – if you don’t love them, let us know and we won’t take another  moment of your time. If you do love them, please forward the email to each of  your colleagues at any level of the medical community so they may learn from us  as well.

We here at YellowTelescope realize that doctors  go to medical school, not business school. We understand that there is  essentially no formal training for doctors or sales staff at medical practices  and hospitals, leaving a void of managerial and leadership training skills. Successful  people crave knowledge and personal growth. Through this personal growth comes  professional growth. We hope to be one great resource in helping you and your  team on that path to excellence and profitability. We believe that most people  reading this are doing well. We also believe that “good is the enemy of great”  so it is easy to get complacent. These simple monthly emails, in return for a  few minutes of your time, will surely get your “greatness” juices flowing and  keep you on track to leave “good” in the dust.

Here is a preview of just a few topics that are  upcoming:

  • The Many Misdemeanors of Management
  • Considerably Better Closing
  • Increasing Procedure Fees without Losing  Patients
  • Doctor Do’s and Don’ts – Improving the Doctor  Consultation
  • Understanding the Availability Heuristic
  • Using Maslow’s Hierarchy of Human Needs to Build  your Business
  • Authentic Leadership
  • Getting the Right People on the Team
  • Getting the Right People in the Right Role
  • Retaining the Right People
  • Improving Show and On-the-spot Close Percentage
  • And Much More…

Thanks so much to the many doctors, staff, and  business executives who have supported us over the last 4 years and to all of  you for your continual positive feedback and future support. We cannot wait to  begin this new journey on our mission to help practices find greatness every  day.

So Who Are These YellowTelescope Folks?

Good Question! YellowTelescope was formed in 2008. After building one of the most successful plastic surgery practices in the nation, the executive team realized that while much of what they did was counter-intuitive, it was also replicable if taught by true experts. They also realized the growth was sustainable within medical practices if long-term oversight was provided to ensure habits were formed, and ultimately proper practice culture grew from those habits.

With that in mind, Jon Hoffenberg –  a graduate of the Wharton School of Business and an executive with over 15 years of experience in executive management, having overseen a sales force of over 2000 – along with his YellowTelescope partners and executive team, set out to achieve the results they had created in their original Miami and New York City based offices.

Since 2008, YellowTelescope has grown from a start up to become the medical industry’s premier staffing and practice training company. If a practice needs a new salesperson (patient advisor, patient care coordinator, and similar roles), practice manager, or associate, YellowTelescope uses a proprietary system to help your practice identify, hire, and train your new superstar. If a practice has excellent existing team members, but wishes to grow in an industry with a dearth of formal training and education for the business people that make your practice succeed, YellowTelescope offers 2-day high-level intensive training seminars as well as long-term programs to help a practice grow.

The results speak for themselves. Nearly every practice with which YellowTelescope has worked in a long-term capacity has grown by 100k to over 1.25 million in their first year with the YellowTelescope team  – an amazing result during one of the worst economic periods in our nation’s history.


About Yellow Telescope

We help doctors grow their aesthetic or elective  practices, whether they are solo practitioners or within a group practice, in exactly 3 ways:

  1. Training – we run in-depth training for  high-level practice managers and sales staff in the medical industry. These  2-Day events are literally guaranteed to grow your medical business.
  2. Staffing – we can recruit, then train, then even supervise a high-level  employee at your practice. We run practices every day so know exactly what you  are looking for. Hire us to hire the practice manager or salesperson who  affects your results more than any other single factor.
  3. Practice Management  – we can help run your entire practice while maintaining your autonomy. Every  practice we manage has grown by 60-125% in the very first year they have worked  with YellowTelescope. And we don’t make a dime unless you grow. Founded in  2008, YellowTelescope is a company, unlike any other in the aesthetic surgery  field, focused solely on medical practice growth.

Learn more about why  YellowTelescope has become a multi-million dollar per year industry leader at