The Many Misdemeanors of Management

The Many Misdemeanors of Management (Part 1 of 2) –  By Jon Hoffenberg Imagine your practice without turnover—happy and hard-working employees producing record-breaking numbers annually while you work progressively less, focusing on family, friends, and patient care. This, even in the worst economy in 70 years as revenue has been desiccated for the majority, is what…

Sealing The Deal

As Featured in Plastic Surgery Practice Magazine Doctors are salespeople. There, I said it. Now, let me explain myself. If you own your practice, you do so for profit. This is not a bad thing, nor does it take away from the fact that most doctors do want to help people. For decades, the word…

Effective Practice Management and Training Tips

You Should Focus On What You Are Good At It is regularly suggested that doctors train for medicine and not business skills. Little could be more comical than a person performing surgery who never attended medical school. What is often misunderstood is that those who never attended business school try to train others in the…

Essentials to Presenting Fees Properly

“Essentials to Presenting Fees Properly” by Jon Hoffenberg. 8th Annual Vegas Cosmetic Surgery 2012 Symposium. We have to present them with the price three times on three separate dates in order for them to present to you with the Platinum American Express, which is like a soft kiss on a salesperson’s cheek. That’s my analogy….